In a move to expand its penetration and strengthen its leadership in the North, BharatMatrimony announced the launch of RajasthaniMatrimony.com and BihariMatrimony.com, exclusive matrimony services for the two communities.
The service is available on the app, mobile site and desktop. With this, the number of language-based online matrimony services under it has grown to 17 including MarathiMatrimony, BengaliMatrimony, PunjabiMatrimony, TamilMatrimony and TeluguMatrimony.
According to the 2011 Census, 6.1 Million from Rajasthan and 3.8 million from Bihar in the age group 20-29 are unmarried. This presents a large opportunity for matrimony services.
Talking about the launch, Murugavel Janakiraman, Founder and CEO of Matrimony.com, said, “Our goal is to penetrate North India further and grow aggressively. This is a fairly large opportunity. Through our current app, we have understood the unique preferences of these two communities and would like to serve Rajasthanis and Biharis worldwide better with the new exclusive services.”