Friday, September 18, 2020

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Kiabza launches Meadow, affordable designer wear for the fashion enthusiasts

Kiabza, a re-commerce platform for branded pre-owned fashion, has been making all kinds of branded fashion accessible for the fashion-conscious at value prices.

Now, they have decided to launch its new line of designer clothing, ‘Meadow’. Soon enough, it will also have clothes by India’s most promising new designers and their labels, such as The Jewel Factor and Curador by SKB.

With the launch of this new vertical, Kiabza hopes to reach out to fashion enthusiasts who are looking for affordable designer wear. 

ALSO READ: THIS 25-YEAR-OLD ENTREPRENEUR AIMS TO MAKE SUSTAINABLE FASHION ACCESSIBLE TO EVERYONE, NOT JUST RICH

Meadow offers an eclectic choice of garments like skirts, top among others, that capture the free spirit and vibrancy of a young India.

As a special launch gesture, Kiabza is offering a 5% pre-payment discount and tops it with free shipping. What’s more, there’s even a 48-hours, no-questions-asked return policy, a move that’s a show-of-confidence by Kiabza in its newest line.

Buyers can also avail loyalty points and rewards on all purchases made with Meadow, as they do for all other Kiabza fashion pieces.

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Nohar Nath, Founder & CEO at Kiabza, says “With our new line, we are trying to go for a double win. One, give a nation-wide platform to extremely talented designers who have unique expressions in style. Second, make their edgy, practical, classy clothes accessible both commercially and logistically across the country.”

With its foray into branded designer wear, Kiabza is venturing aggressively into India’s fashion industry which is slated to touch US$ 60 billion by 2022 (McKinsey Report).

Earlier this year, Kiabza had launched Celebrity Closet, which enabled one to own a piece of fashion from the closets of celebrities such as Kartik Aaryan, Bhumi Pednekar, Ananya Panday and Aishwarya Sakhuja.

Apart from the fresh fashion choices like Meadow, Kiabza also offers a wide mix of international and high street names such as Abercrombie & Fitch,  Adidas, American Eagle, Burberry, Calvin Klein, Forever 21, H&M, Old Navy and much more.

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