Realizing the uniqueness of this year and the needs of the consumers, Britannia has stepped up to make this festive season special with an exclusive gifting range, Shubh Kaamnayein.
They have also launched a new website where consumers can select a hamper of Britannia products and personalize it with a message and photograph. The hamper will be seamlessly delivered to their loved ones’ within a few days.
Commenting on the initiative, Vinay Subramanyam, VP Marketing, Britannia Industries said, “We are happy to add a touch of personalization to our annual gifting range of Britannia Shubh Kamnayein. With the continued need for social distancing, we are all sure to miss those moments of fun and togetherness. Britannia’s new gifting website helps us bridge that physical space a bit, and bring family and friends together through shared memories”.
With social distancing norms still in place, the usual meeting and greeting of friends and families may be restricted. Hence this year, consumers are increasingly looking for gifts that can be ordered online and delivered to various parts of the country, albeit with a touch of personalization.