Since its launch, Fabelle has witnessed a surge in consumer enthusiasm to understand the different aspects of chocolates. While interacting with consumers at the chocolate boutiques, Fabelle Master Chocolatiers have gained insights that the consumers were extremely intrigued by various origins of cocoa, different cocoa flavour notes, techniques involved in chocolate making like tempering and conching and were keen to understand how exquisite chocolate creations and desserts are crafted et al. They also recognised the sense of gratification that consumers felt when they were involved in the process of the chocolate making and participated in this journey.
Banking upon this consumer enthusiasm & inquisitiveness, Fabelle’s Societe De Chocolat masterclass series has been introduced at all chocolate boutiques. Societe De Chocolat is an exclusive chocolate making program which is designed to create better understanding of chocolates to consumers and provide rich insights into the art of chocolate making. From understanding the origins of cocoa to melting and tempering the chocolate, making chocolate to plating and serving the creations the program aims to address all the intricate facets of chocolate making. Fabelle’s Societe De Chocolat has been in session for last six months and these classes have already been well received by the consumers including even children.
Fabelle now plans to conduct special masterclasses with well know international experts for the emerging chocolate connoisseurs in the country. In a first such initiative, Fabelle collaborated with Billie McKay, winner of Masterchef Australia 2015, as their first global mentor for Societe De Chocolat masterclasses. She along with Fabelle master chocolatiers hosted a series of 4 masterclasses and brought to life some of Australia’s most iconic desserts using Fabelle chocolates like the quintessential Ice-Cream Sandwich with Master Chocolatier Ruby, in ITC Gardenia; The Lamington with Master Chocolatier Bhumika, in ITC Maratha; The inimitable Pavlova with Master Chocolatier Sreyoshi, in ITC Maurya and The Chocolate Ripple Cake with Master Chocolatier Deepthi, in ITC Chola.
Speaking at the event, Billie McKay, Celebrity Chef & Winner of Master Chef Australia, 2015 – “Creating distinctive experiences is in itself an innovation and a step towards being unique and Fabelle as a brand champions that. I have always thought that a memorable experience comes with the urge to create something for yourself, by yourself. With Fabelle, one really gets the opportunity to discover their passion for chocolates and that is why my association the brand is so very special. Luxury has always been an end product and seldom do we get an opportunity to experience the creation. This has now been transformed by Fabelle into an active and participatory experience.”
The event also saw Fabelle Master Chocolatiers introducing the audience to various types of cocoas used in the recreations of desserts, demonstrated key steps in processing the chocolates and various techniques involved in making the exquisite desserts. Billie also shared some tips and tricks and explained how different chocolates could be used to make simple in home chocolate creations which was well appreciated by guests. This was followed by an interactive session between the audience and the celebrity chef, where Billie interacted with the guests and responded to their queries. With this initiative, Fabelle continues to establish itself as the true pioneer of luxury chocolates in India by further strengthening one of the brands core propositions, that of providing active and participative luxury.
According to Mr. Hemant Malik, Divisional Chief Executive, ITC Foods Division – “With the introduction of Fabelle’s Societe De Chocolat masterclass series, we enhance our focus on providing immersive chocolate experiences that are both unique and enriching and can be cherished by anyone who is a part of this special initiative. Fabelle plans to redefine exquisite luxury by transforming the art of chocolate making into a multi sensorial affair while enabling consumers understand the fine art of chocolate making. Fabelle Societe De Chocolat aims to present a unique and delightful experience for our consumers.”
Fabelle Societe De Chocolat classes are conducted by their highly skilled Master Chocolatiers, in the setting of their luxury boutiques in select ITC hotels across the country and the classes have already been well received by consumers across markets. Extending the Societe De Chocolat initiative, Fabelle has now opened its doors to different sets of chocolate lovers like children, mothers and kids, corporates etc in which the learning content is tailormade as per requirements.
