Friday, September 17, 2021

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Gaana partners with Green Gold TV to unveil exclusive entertainment catalogue for kids

Onboards OTT entertainment content library for kids that attracts over 60 million loyal audiences every month

Music streaming app, Gaana has partnered with Green Gold Animation to host its content catalogue for kids exclusively on its platform.

The brains behind some of the most iconic comic characters on Indian television such as Chhota Bheem, Krishna & Balram & Mighty Raju, are all set to entertain millions of young minds across the country.

Chhota Bheem

This is a landmark in our vision to host the country’s widest and most diverse non-music audio library by the end of FY ’21,” said Prashan Agarwal, CEO – Gaana.

Over the past few years, the shows produced by Green Gold have been hugely popular across all leading video OTT platforms such as Netflix, Amazon Prime Video and Voot as well as kids TV channels like Cartoon Network, Pogo, Discovery Kids, Hungama & Disney drawing an active viewership of over 60 million Indian children.

“This collaboration will make it easy for millions of Indian kids to discover and consume our great content made with love by making our catalogue directly available on the country’s favourite music app Gaana,” said Rajiv Chilaka, Founder & CEO – Green Gold Studios. 

The sweeping popularity of the characters created by Green Gold has transcended linguistic & generational barriers in creating a lasting impression in the minds of the Indian audience.

The ready availability of this content as a part of Gaana’s non-music audio catalog would be a game-changer in offering the brand the edge in the OTT kids entertainment segment.

“Shows & Podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to their ability to create a long-standing bond with listeners, said Agarwal.

At Gaana, we have been investing steadily in this space with our podcast originals and have now taken it up a notch with our partnership with Green Gold Studios that would engage our young users with their favorite shows without any of the negative impacts of long hours of consistent TV viewing.” he further added.

Gaana currently hosts shows & podcasts in multiple languages spanning 21 categories like comedy, storytelling, devotional, motivational, kids, lifestyle & culture among others.

This includes popular podcasts like ‘Umeed by Zakir Khan’, ‘Ansuna Sach’ with India’s leading paranormal expert Jai Alani, ‘ Jokevani’ with India’s leading stand-up comics, Riyas Retro one of the longest-running podcast in India & 90s ki Yaadein with Ninad Naaashikar.

These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021.

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