Tuesday, April 23, 2024

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Svami introduces two new beverages to take on diet cola market in India

Svami, a fast-growing brand in the non-alcoholic beverage segment, has announced the launch of two new beverages – 2 Cal Cola and Salted Lemonade. With the launch of these two classic beverages and noteworthy category expansions, the brand has embarked on a journey to disrupt the Indian beverage market.

With 2 Cal Cola, Svami aims to cater to the conscious consumer and be in line with the changing consumer behaviour. It has surpassed all apprehensions and innovated a cola that is sugar-free and holds only 2 calories. It can be consumed directly as well as mixed with alcohol, especially with dark spirits, making it a very versatile beverage.

Svami has reinvented another one of India’s popular drinks, the sweet and salted fresh lime, in the form of Salted Lemonade. It has a balanced sweet and sour taste with a hint of salt that appeals to the contemporary palate. It isn’t just a drink but versatile mixer as well. You can give an alcoholic twist by adding Tequila, Gin, Vodka, Rum, Whiskey, Beer, or even experiment with Lemonade mimosas and cold brew coffee lemonade.

Both the beverages are retailed at INR 65 respectively.

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