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Sachin Tendulkar walks the fashion ramp 1st time for true blue

True Blue by Sachin Tendulkar in partnership with Arvind Fashion brands makes its debut in Mumbai at High Street Phoenix

Press Release | Bangalore, 30th May 2016: We’ve seen our most favorite and most inspirational hero cherished by millions of people across the world on the cricket grounds mostly. But for the very first time, True Blue presents Sachin Tendulkar on the fashion ramp walk launching his own apparel brand. True Blue debuted at High Street Phoenix this evening amongst popular celebrities, well known business personalities and his ardent fans who waited hours to get a glimpse of their inspiration and favorite Sachin Tendulkar.

Riteish Deshmukh, Bollywood actor and an ardent fan of Sachin Tendulkar who just couldn’t wait for True Blue to be launched, broke into the store a few days prior to the launch and grabbed a few of his most favorite outfits from the store! Seen at the grand opening of the fashion showcase hosted by the stunning Mandira Bedi, was none other than Riteish Deshmukh in a Bandhgala designed by Sachin Tendulkar. Popular models walked down the ramp proudly showcasing key pieces from True Blue, creating a space where Indian design and international style coexist on a global stage. The finale was brought alive by Sachin Tendulkar who effortlessly walked down the ramp wearing the signature Bandhgala as well from the True Blue collection. A huge cheer and excitement was felt at High Street Phoenix as their favorite icon waved and spoke about the launch.

One could easily discover vintage prints on the collar, bundis and blazers in classic celebratory tones with Indian heritage prints, polos with heritage motifs and other very interesting detailing. The fashion show embodied the spirit of the global Indian in every sense. The fashion show choreographed by Gaurav Raheja and Sheetal Sharma started with a beautiful shankh musical piece percussioned with western music elements to bring out the true essence of True Blue.

At the launch of True Blue, an ecstatic Sachin Tendulkar spoke “I’ve turned my most ambitious dream into reality today with True Blue. The brand and the collection is an extension of my thoughts and I would love to make this as a fashion choice for the progressive global Indian. Its origins are here in India, it’s taking the best that India has to offer and making it global, relevant and no doubt successful in the international market too.”

The collection at the store will showcase no less than 300 styles crafted using inspirations by the legend himself. The collection will be launched at a starting price of Rs 1199 only. The brand will also be available online on an exclusive Arvind Brands Shopping portal at

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