Wednesday, May 22, 2024

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Myosutra introduces trendy designs for Durga Puja

Myosutra, a label by UK-based fashion designer Roshni Mukherjee, is all set to decode various looks for this Durga Puja, which is an emotion for Bengalis around the globe. The designs crafted by Mukherjee, a senior banker-turned-fashion entrepreneur, are not only trendy but would also give a feeling of being at home away from home to the Indians based in the West.

Born in Kolkata, Roshni Mukherjee has always been inclined towards age-old crafts and cultures. This has given rise to Myosutra with an aim of representing Indian art and culture but with a twist of modernity to attract the people of the West.

Durga Puja is a grand festival and it is all about decking up and enjoying the days to the fullest, leaving behind a world of thoughts. The festival gives an opportunity for everyone to dress up to the best of their abilities. Keeping this in mind, Myosutra has come up with unique combinations which exhibit Bengal and India’s culture as a whole and are extremely fashionable.

Mukherjee’s love for Indian ethnic wear is evident when she suggests a pink leheriya saree for that comfortable Saptami pandal hopping day. From Daffodil and crepe to pink shibori and Bengal weave, Myosutra has all the trendiest and most practical ideas to style up this Pujo.

However, the showstopper of this Pujo is the Durga dalan saree, the base material of which is khadi katan cotton featuring a Jamdani border. It can be customized to any colour but the bright vermillion colour would go best with Pujo’s mood, as suggested by the designer herself.   

Reminiscing her childhood days in Kolkata, Roshni Mukherjee, said, “Durga Puja is a homecoming festival and in order to give that feeling, we have come up with this unique idea of emotionally helping our customers connect with the memories of their homeland. This is a way to portray and spread Indian culture across nations.”

Speaking of her new created design, she says, “The saree features a hand-painted Durga dalan on the pallu. It takes about fifteen days to finish one artwork because of its minute intricacies. The saree is not only fashionable but also lightweight, which makes it comfortable to carry. This makes it a must-have in one’s wardrobe not only for offering Anjali during the daytime but also for grabbing people’s attention in some other daytime events.”

The company not only has sustainable and trendy clothes for women but also translated the brilliance of Indian culture and skill in bringing Kurtas and Dhotis to men and children along with maintaining the quality and high customer rate.

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