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March with the Reds on Souled Store

Kopites Unite!!! You now have a place to shop for exclusive merchandise of your favourite team! Liverpool FC has now appointed India’s largest store for quirky pop culture merchandise, The Souled Store as their official merchandiser in the country.

Called the Mighty Reds Collection, will be available on The Souled Store’s website, mobile application, their offline stores, and marketplaces like Amazon and Myntra. With this range, the brand has further solidified it’s position as the one-stop destination for all fan merchandise, seamlessly merging fashion with pop culture.

The merchandise would include extensive range of T-shirts, Shorts, Joggers, Jackets, sweatshirts and socks. The price range of the merchandise would be between INR 899 to INR 2,000. The colours of the merchandise would be bright colours like red, white, and black. The vision of the brand is to be the one-stop destination for fan merchandise, seamlessly merging pop culture with fashion and lifestyle, to create a truly unique range of products. The Souled Store is also planning to diversify their target group by introducing more women centric products. The brand has three exclusive offline outlets and is looking to add 40 more over the next three years.

“We are excited to partner with Souled store on the Liverpool Football club line of products. LFC has a wide base of followers in India and we are sure that the fans will enjoy sporting these high quality product”, said Jiggy George , Founder & CEO of Dream Theatre – official licensing agents of Liverpool Football Club for India.

The Souled Store is the currently the official merchandiser IPL teams like Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab, Kabaddi Franchises, big budget movies (Marvel, Batman, Superman, The Justice League, Harry Potter, Lord of the Rings, Star Wars, Raees, Rock on 2 etc.), Cartoons (Cartoon Network, Looney Tunes, Scooby Doo, Flintstones etc.), TV Shows (Friends, The Big Bang Theory, South Park etc.), WWE, and many more

Vedang Patel, Co-Founder of The Souled Store on the launch said, ‘We are excited to associate with Liverpool Football Club be the official partner for its merchandise. We believe that the Sports Merchandise in India is highly underserved. We already partner with IPL and PKL teams and with the addition of Liverpool, we’re also excited to bring football merchandise to India at an affordable price point. Our aim is to become the one stop destination for all things pop culture.

The Souled Store is an online brand that sells quirky pop culture merchandise. The company was founded in 2013. With a 15,00,000+ customer base and 1,00,000+ monthly orders, The Souled Store is India’s biggest brand for official, licensed merchandise.

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