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Brigade Hospitality Launches First ‘The Baking Company’ Lounge

Press Release: Bangalore-based Brigade Hospitality Services Ltd (BHSL), a division of Brigade Group, today announced the launch of its first The Baking Company (TBC) lounge at the Brigade Omega, Banashankari. What began as an in-house patisserie offering for residents at the Brigade residential properties – TBC, located within Brigade lifestyle clubs, has expanded across key locations in the city included pop-up stores, kiosks and now ambitious TBC lounge. Beginning with its first outlet at the Orion Mall at Brigade Gateway, the company’s plans for 2016 – 17 include aggressive expansions within the retail environment in Bangalore.

Going strong with its expansion plans, the brand has introduced its first lounge specially catering to the sweet tooth enthusiasts. The launch of the 22 – seat lounge reflects the core concept of TBC’s love for freshly baked goodies that goes back to the days of yore when the aroma of newly baked breads from downtown bakery would waft down the streets.

The Baking Company (TBC) will offer fresh baked goodies that are made without the use of preservatives and will bring forth a myriad range of offerings with a focus on freshness, quality and healthy bakes. The menu, apart from offering an eclectic mix of hot and cold beverages, will tantalize consumers with both eggless as well as gluten free product options. There will also be an entire range of breads, pastries, cookies, sandwiches, savories, tarts, and their signature dishes such as the Red Velvet Cupcake.

Mr. Vineet Verma, Executive Director, Brigade Hospitality Services Limited, said “It is our endeavor to ensure that ‘The Baking Company’ gets identified for its unique offering of freshly baked, ‘right out of the oven’ products that do not have any added preservatives. After successfully launching the first outlet at the Orion Mall and having replicated the same across in Orion East, TBC is now transitioning into a full-fledged lounge. We further look forward to fanning out our lounges and providing healthier alternatives to our patrons across the city.”

The Baking Company also offers catering options for office parties, birthday parties, kitty parties, baby showers and potentially any event that requires healthy and appetizing snacks; be it a formal gathering or a social get-together.

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