The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.
With a leading position in the feature phone market already, HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one. This scale, coupled with a world-class and highly experienced leadership team positions HMD for a truly accelerated start.
HMD has developed a unique strategic partnership model that will see it working with some of the world’s leading technology companies including Nokia, FIH Mobile Limited (FIH) and Google. Future Nokia smartphones will utilise Google’s Android operating system, currently deployed on 86% of the world’s smartphones.
A cornerstone of HMD’s partnership model is an agreement with FIH, a global consumer electronics manufacturing and technology powerhouse that will manufacture Nokia branded mobile phones and tablets, guaranteeing quality of manufacture and innovation at scale as well as giving access to FIH’s world-class R&D capability.
HMD is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.
The company combines the agility and attitude of a start-up business with the expertise of some of the industry’s most experienced and passionate senior leaders. The HMD Global team is headed by CEO Arto Nummela and President Florian Seiche. Together, they will forge a new chapter in the story of Nokia mobile phones with the support of an experienced leadership team made up of talent across multiple markets.
Arto Nummela, CEO of HMD Global, said “Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.
“Driven by the extremely positive reception we have received since HMD was announced earlier this year, we are excited about building the next chapter for Nokia phones. We see this as a brilliant opportunity to solve real life consumer problems and to deliver on the quality and designs that the Nokia brand has been always known for. Our talented and passionate team is uniquely placed in this modern setup to deliver our promise of reliable, beautifully crafted and fun Nokia phones for consumers across the globe.”
Florian Seiche, President of HMD Global, said “We believe that the time is right for renewal in the mobile industry. The market is fatigued and flooded with undifferentiated products. Consumers are looking for technology with clear purpose that is useful, exciting and with a brand they can trust, so our approach will focus on true, core user experiences and a dedication to quality.
“With our passionate team, start up attitude, a brand with a 95% worldwide awareness and a unique, asset light partnership approach, we believe we are perfectly placed to forge a new way in mobile.”
Brad Rodrigues, Interim President of Nokia Technologies, said “We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones. The HMD Global team has the ambition, talent and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products!”
Samuel W. L. Chin, Chairman of the Board, HMD Global, said “Today marks an exciting moment for all those involved in this venture. As one of the Founders of HMD Global it has been very satisfying to oversee the launch of our business through the completion of a number of agreements. Through the hard work of all involved we can now move forward with our new business, a new approach to the category and a fresh start for Nokia mobile phones.”