Peter England innovates with first of its kind `Blazerider’ Reversible Blazers

Peter England, India’s leading menswear brand from Aditya Birla Fashion and Retail Ltd has converged two fashion worlds by launching an innovative product for its fashion discerning consumers. The brand has designed an innovative ‘Blazerider -Reversible Blazer’ and has set a new trend in the menswear wardrobe. The range re-interprets fashion meant for the man on the move. Bridging the casual and formal fashion worlds, the brand introduces a new range of formal blazers that transforms into a riding jacket, when reversed.

Peter England’s Blazerider aims to cater to the multi-faceted youth of today, who wants to switch between the board room and the open road seamlessly. This unique product will not only fulfil his professional ambition, but will also give him the extra edge to live his most desired passion.

These Blazeriders are available in navy blue and black. The Reversible Blazer uses the finest of fabrics with intelligent tailoring and is loaded with a host of functional benefits like smartphone pocket, wrinkle free fabric, button safe technology and tekfit waistband. The jacket can be easily paired with chinos, trousers or even denims.

The range has been rolled out in 19 stores across Delhi, Bangalore, Lucknow, Gorakhpur, Dehradun, Ghaziabad, Noida, Allahabad and Varanasi and is priced at Rs 6999/-.