“A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience.” said Gurmit Singh, Vice President and Managing Director, Yahoo India. He added, “The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users.”
Yahoo Storytellers will help brands to build successful content marketing strategies, including: content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms.
In India, Yahoo has partnered with multiple brands to help them create successful campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia among others.
For Madhya Pradesh Tourism, to activate their brand promise of “MP mein dil hua bache sa” (Reconnect with your inner child), Yahoo tapped into the creative community on Tumblr and commissioned four illustrators to create art-based travelogues. Over the course of the campaign, 32 articles were posted on MP Illustrated (http://mpillustrated.tumblr.com/) and shared through native advertising as well as earned social reach, thanks to a fresh approach to content.
With the expansion of its Content Marketing solutions through Yahoo Storytellers, Yahoo will help brands connect with a highly engaged audience and drive measurable results for their campaigns.