Niki, while using emerging technologies of Artificial Intelligence, Machine Learning & Natural Language Processing, makes the whole movie booking process as simple as talking to a human booking agent since chatbot ‘Niki’ has the capability to understand complex queries. For example, say you want to watch a movie today with your office colleagues, but you can only watch after work and for convenience of everyone, you want to watch it in a theatre near your office. You can simply type ‘Show English action movies near MG Road after 8PM for today’. You can thus apply multiple filters, such as movie name, genre, show timings, theatre location and more, easily in a single text message to Niki. Niki understands that users have multiple preferences while booking movie tickets and makes it extremely simple to work around these by presenting the users with options and recommendations that best suits their needs. In addition to being speedy and convenient, the experience offered is also highly personalised.
Speaking on the partnership, Mr Sachin Jaiswal, CEO, Niki.ai said, “We are excited to partner with BookMyShow and integrate their movie ticket booking platform on Niki. With our vision to provide consumers with the most natural, simple and intelligent mode of transacting online, we have leveraged our technology of artificial intelligence combined with tackling consumer problems to build a one of a kind conversational theatre discovery and ticket booking experience.”
Mr. Parikshit Dar, Director, BookMyShow said, “BookMyShow has always been keen to partner on initiatives that promote new technologies and we are now excited to take lead in exploring the potential of chatbots in movie ticket bookings in India. With 75% of transactions coming through mobile on BookMyShow, we understand the importance of a ‘mobile first strategy’ and believe that our association with Niki.ai is a step forward in this direction.”