In order to build advanced consumer connect and celebrate its first flagship of the year with the end consumer, the company decided to launch this exclusive edition that would be inscribed with Gionee’s brand ambassador and Indian skipper Virat Kohli’s signature at the back. The device will be exclusively available on Amazon starting 12 PM on 27th June and can be pre-booked on the website starting today. Customers who pre-order the device will get Sennheiser Head phones and can avail other exciting offers.
Gionee, the smartphone manufacturer has been betting big on its customer connect through mediums of Bollywood and Cricket – commonly known as the two religions of India. Along with its existing relationship with Indian cricketer Virat Kohli as their brand ambassador, and actress Alia Bhatt, Gionee has recently signed up new brand ambassadors – Shruti Hasan, Diljit Dosanjh, Dulquer Salmaan and Prabhas to further its regional and emotional connect with consumers across the country. The brand also recently unveiled a new version of the #Selfiestan campaign featuring Virat Kohli, focusing on bhaichara and sharing.
Arvind R Vohra, Country CEO & MD, Gionee India, said, “We have always been committed to reach out to every Hindustani and empower them with better selfies and bigger batteries in our world of #Selfiestan. Virat Kohli is a powerhouse of energy, style and performance and resonates perfectly with our objective. The Signature Edition Gionee A1 is inspired by greatness and crafted with perfection, just like captain Kohli’s masterstrokes. With the launch of this exclusive edition that comes with Virat’s signature, we are extremely elated to reinforce our commitment of keeping our customers happy with a masterpiece beyond compare.”
Continuing the Gionee legacy, the A1 is equipped with a stunning 16MP front camera which offers clearer and more beautiful selfies. The A1 allows users to capture, enjoy and share all their favorite selfie moments without having to worry about battery drainage thanks to a long lasting 4010 mAh battery and ultrafast charging capability. The device runs on the latest Android 7.0 Nougat with Amigo 4.0 offering the best Android experience.