Making a grand entry, Shahid captivated audiences through his performance, which consisted of high energy fitness routines and a lot of engagement with the crowd present. Shahid’s electrifying act lit up the Reebok signage and delta logo atop the new store on Brigade Road. Looking super fit in stylish Reebok gear, Shahid revealed the new store to excited fans and fellow fitness enthusiasts who had gathered in hundreds to support the actor and be a part of Reebok’s fitness movement.
In line with its ‘Fitness is Life’ philosophy, encouraging young India to adopt to fitness as a way of life, Reebok is up-ing the fitness quotient of Bangalore with the launch of 6 more stores in the next few months as part of its retail strategy for the city. These stores will be in addition to the existing 6 Reebok FitHubs in Bangalore.
Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, “It is double celebration for us! Not only are we delighted to be here in Bangalore today for the launch of our new store, but we couldn’t be happier to have Shahid join us as the Brand Ambassador. Shahid is someone who truly understands the meaning and importance of fitness in one’s life. His commitment to fitness is unmatched and he is an inspiration to one and all. As part of this association, we look forward to collectively inspiring millions of others to join the fitness wagon with Reebok, and what better city than Bangalore to kick start this partnership.”
Silvia added, “As part of our retail strategy and with renewed focus on Bangalore, we have 5-6 more stores in pipeline for the next 12-18 months. We are confident that we will receive a great response from the fitness enthusiasts in Bangalore, and that we will motivate others to join the fitness movement.”
Sharing his excitement on being in the city to launch the new Brigade Road store, Reebok Brand Ambassador Shahid Kapoor said, “Bangalore has a great electrifying vibe and it is always amazing to be back here. I am thrilled to associate with Reebok India as their Brand Ambassador and join them in Bangalore today for the launch of their flagship store. I think my synergies with Reebok match as we both understand and endorse the need to be fit – physically, socially and mentally. I can tell you all from my experience that that fitness is not a one-time thing, it is a lifelong commitment to yourself and your body. As I spend a lot of my time on indoor training, I am a huge fan of their fitness collection that is extremely comfortable, performance enabled and super stylish. I am confident that fitness enthusiasts in Bangalore will love this fabulous fitness range as much as I do.”
The Reebok store will offer a great collection of specialized footwear, trendy apparel and accessories for various fitness activities ranging from running to studio wear. Adding functionality with advanced technology that makes products extremely comfortable and wearable as you sweat it out, Reebok’s latest Fall Winter range will also be available at the store.