Wednesday, October 5, 2022

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Starbucks virtually replicates it’s most cherished in-store experience!

With work from home and video calls becoming the new normal, Tata Starbucks, the neighborhood store, has launched seven backdrops to brighten up your virtual meetings. Replicating the in-store ambiance through the picturesque backdrops of the store interiors, Starbucks patrons can now download the free backdrops and reminisce their favourite moments spent at the store within the comfort of their homes.
Starbucks is known for its unique third-place experience where consumers come for the coffee, stay for the warmth and return for human connection. The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones, etc.
Patrons can use these Starbucks’ in-store backgrounds during the video calls 
Commenting on this initiative, Deepa Krishnan, Head of Marketing, Digital, Loyalty and PR at Tata Starbucks, said, “Reinforcing our efforts towards making the Starbucks experience ubiquitous, personalised and engaging, the virtual backdrops will aid in replicating the offline experience online. Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.”


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