With an important message, ‘Ab har situation ke liye skin fit bane’ (’Get Skin Fit for any situation’), Medimix has launched a social media campaign to highlight the importance of staying #Skinfit in the Post-Covid era, where people are ready to step out and ensure complete protection of their skin from harsh environmental conditions.
Conceptualized by Leo Burnett, the campaign acknowledges the new world order post the pandemic. It takes this opportunity to reinforce the importance of intense skin protection with Medimix ‘Fast-Acting Ayurveda’ soap that combines nature’s finest 18 herbs, guaranteeing a fit skin for any situation.
“Our latest campaign steps in at the right moment and conveys the message of being ‘Skinfit with Fast acting Ayurveda’ and encourages everyone to embrace the new changes with confidence and a good amount of preparedness,” comments Sachin Kamble, National Creative Director, Leo Burnett India.
Commenting on the campaign Pradeep Cholayil, Chairman and Managing Director, Cholayil said, “We believe this is the best time to seek protection from nature when people are ready to go outside to lead the new normal life.
He further added, “The campaign was conceptualized to reinforce the idea of keeping your skin safe & fit not just indoors but also outdoors when it will be exposed to germs, dust and pollution.”