To promote gender equality among the youth in this festival of Rakshabandhan and to make the women artisans Atmanirbhar, Moral Fibre, an Ahmedabad based social enterprise, has come out with inimitable handcrafted biodegradable and sustainable Rakhis.
These Rakhis have Tulsi seed paper inside, so instead of disposing of them, you can plant it and they will grow into auspicious and healing Tulsi plants. These Rakhis have been made by the self-help group of women artisans who are trying to make a steady livelihood.
Highlighting the importance of this unique range of Rakhis, Shailini Amin, Founder of Moral Fibre, said, “We want to promote gender equality on this occasion. We have been taught to differentiate between males and females siblings right from childhood by our own families. Brother – male child protects and provides and female child needs to be protected and provided for.”
Amin appeals to make protection, love and care universal and gender-free. She further adds, “We also want to generate a cultural sentiment among the youth, towards Indian festivals and using hand made products. We believe that ‘values’ we stand for matters the most. Our life and lifestyle choices should follow them as much as we can.”
Post-Covid, things have become difficult for many families around us and livelihood has been a matter of concern. “With a motive to empower the self-help group of women artisans from the city and contribute towards the environment, we came up with the idea of biodegradable rakhis. This initiative also aligns with the call given by our honorable PM Narendra Modi to be vocal for local and making ourselves Atmanirabhar.” Amin added further.
Moral Fibre is known for promoting ethical and sustainable clothing and lifestyle. This is yet another ‘Values’ based Initiative toward social reform.