Wednesday, May 22, 2024

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Absence of TikTok sees the launch of another Indian app for short videos, Pixmash

Indian startup Technology that owns popular all-in-one social media platform, Pixalive, today announced the launch of Pixmash, an Indian app for creating and sharing short videos with lip-sync and regional content support.

Pixmash is a free to use mobile app that allows users to record, edit and share short multi-clip videos. The app is fully developed in India on an advance programming platform to make it future-ready in terms of scalability and security. Pixalive is confident to top the list by acquiring genuine users and a significant share of around 200 million users market of short-form mobile videos in India.

The videos on the platform can be up to 15 seconds long, however, users can also connect multiple clips together for up to 60 seconds of total recording. User can also upload longer videos that have been recorded outside the app. Users can share short videos with their followers on feed, and if they have a public account, they can make their videos available to a wider community.

“Product innovations happen due to changing market dynamics. After the ban on Chinese apps, so many new apps came into existence within a very short span of time. We were a little slow in launching Pixmash because product stability is important for us, which is very low with a basic programming language, and data migration would be an issue in the future while shifting to a higher level,” said Rajasekar Sundaresan, Founder and CEO, Pixalive.

He further added, “We don’t want our users to face any problem while using the app. We have to consider many factors which might make a difference in the future, if not now. Scalability and security of a product is much more critical when compared to the time of its launch. Investors also prefer investing in original and customized products.”

Company’s parent app, Pixalive is popular among its users for its all-in-one features and has presence across 130 countries. The app has all the popular features that people look for today, like sharing posts, photos, videos, texts and voice notes for which a user would have to download multiple apps. The single interface app can replace 14 popular apps that have been banned in India by the Ministry of Electronics and Information Technology (MeitY) on 29th June 2020 due to privacy concerns of millions of Indian users.

“Over the past few years, India has emerged as a leading innovator when it comes to technological advancement. This is an opportunity for Indian social media apps developers to deliver the best and lead the world,” added Rajasekar Sundaresan.

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