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BoConcept, Denmark’s premium retail furniture brand opens its first flagship store in Bengaluru

BoConcept, a 65-year-Old Danish furniture manufacturer announced the launch of its first BoConcept flagship store in Bengaluru. It offers high-quality modern design furniture and accessories for living, dining, bedroom, home-office and outdoor spaces. It features products based on the principles of comfort and modern aesthetics by internationally acclaimed designers like Karim Rashid, Henrik Pedersen, Morten Georgsen and Anders Nogaard.

BoConcept has invested close to 16 crores in the brand since its debut in the Indian market in 2016. They are looking to pump another 10 crores in the next two years with store launches planned in multiple cities. “Our YOY growth has also been encouraging at 20-22% and we expect a similar graph for the coming years as well,” said Navin Khanna, Director of Zoe Concepts.

The brand is currently present in 60 countries with over 600 stores. In India, their presence is in Delhi, Mumbai, Hyderabad and now Bengaluru.

Its newest 4400 sqft flagship store in Bengaluru, located at the up-market Sadashivnagar, the store constitutes of 14 studios, each showcasing different design concepts for living, dining, bedroom and home office spaces.

The brand focus on customization gives its clients exclusive solutions for their needs. A wide range of options accommodates different tastes and budgets. The store also offers free interior consultations through our inhouse design consultants that have undergone training styling and space planning. The brand also embodies practicality with a lot of its furniture being functional and expandable.

“We are extremely excited about the launch of our first BoConcept flagship store in Bengaluru. Despite the ongoing global crisis, we would like to see this launch as a step in the forward direction. Bengaluru has always been an important market for BoConcept, we have been involved in various residential projects in the city over the past few years,” said Khanna.

He further added, “The upwardly mobile population in the city appreciates modern design and embraces practicality like no other. We see great opportunity for the brand to continue its growth in India through its newest store in Bengaluru.”

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