Britannia Marie Gold, one of India’s largest biscuit brands has always fuelled Indian homemakers to ‘do more and be more’.
Committed to being a friend and guide to the Indian homemaker, the brand has over many years nudged the homemaker to realise her latent potential and dreams.
Today on the occasion of World Entrepreneurship Day, Britannia Marie Gold has released a special TV campaign that recognizes and salutes the natural entrepreneur within every homemaker.
Talking about the campaign, Vinay Subramanyam, VP, Marketing, Britannia Industries said, “We firmly believe that the progress the country has made sits on the bedrock of contributions and sacrifices made by the homemaker. Britannia Marie Gold recognizes the growing, inner aspirations of homemakers to do more with their potential and is committed to being the “everyday fuel” for homemakers in this bid.”
He further adds, “We dedicate this film to India’s homemakers on World Entrepreneurship Day. What better way to tell homemakers that they already have immense entrepreneurial acumen, and how a little bit of courage and confidence can make their dreams come alive”.
The brand communication operates on the key insight that lack of confidence is one of the barriers keeping homemakers from starting something of their own.
It also makes a point that the lack of confidence is misplaced. In fact, the brand believes that every homemaker by virtue of being a homemaker already possesses skill sets akin to an entrepreneur- leadership qualities, financial acumen, and negotiation and people management skills.
All she needs to truly become an entrepreneur is to discover the talent she already has, within her.
Conceptualised by Lowe Lintas, the film celebrates the homemaker in her current life state, as the anchor of her family and also nudges her to do more and be more, “Kyunki Bahut Kuch Hai Karna”.
Puneet Kapoor, Regional Creative Officer, Lowe Lintas said, “This film celebrates those latent dreams that nearly every homemaker in the country harbours in her heart.”
He further adds, “It attempts to inspire women to give an honest shot to realising her dreams because the skill-sets of good home-making are similar to the skill-sets required to run one’s own business.”
