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Cetaphil launches Baby Mild Bar, partners with Zee5 for a digital campaign

In a first-of-its-kind collaboration, Galderma India, company that produces Cetaphil has collaborated with Zee5 to launch a digital video campaign for its baby product – Cetaphil Baby Mild Bar.

The digital video features a house-hold name, Anita Mishra from &TV’s most popular show ‘Bhabhi Ji Ghar Par Hain’ actress Saumya Tandon.

Speaking about the launch of Cetaphil Baby Mild Bar, G. Sathya Narayanan, MD, Galderma – South Asia said, “Cetaphil Baby is a mother’s trusted partner in her journey, addressing all the skincare and baby care woes about her infant.  The natural ingredients in the product and the formulation offer the best of both – proven science of Cetaphil coupled with the goodness of nature.”

With digital video streaming at an all-time high, brands are moving towards OTT and digital video platforms to connect with their audiences.

Zee5’s AdTech allows brands to precisely target their set of audiences and reach out to them with customised options. Brand’s safe and transparent environment has made it a popular destination for digital advertisers and brands. 

Commenting on the collaboration, Rajeev Dhal, Chief Revenue Officer, Zee5 India stated, “We have been focusing on building a strong AdTech model for Zee5 which has helped brands leverage the power of technology and precise targeting that the platform has on offer. These efforts have helped brands deliver hyper-personalized content to the relevant viewers in a brand-safe environment.

This campaign is a part of Cetaphil’s endeavour to educate new parents about the benefit of using a soap-free Syndet Bar.

Cetaphil Baby Mild Bar offers the goodness of nature’s finest ingredients like olive oil, avocado oil & shea butter.

The product is formulated to help reduce the oxidative damage on the baby’s skin and keeps it well-nourished. The soap-free bar offers Pamas free formulation and is safe on baby skin.

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