4 key hirings will augment ZEE5’s vision to strengthen its Product and Tech team in India
ZEE5, the Indian entertainment app, today announced key appointments in their Product and Technology team.
As part of the strategy to further drive the next stage of growth and innovation, ZEE5 has onboarded Anjul Sachan as Chief Architect of the Adtech vertical and Manit Kathuria as Head of the User Experience.
Anjul Sachan 
Manit Kathuria
The other two hirings include Prateek Pant as the Head of Video Engineering and Mandar Deodhar as the Director of Technology.
Prateek Pant 
Mandar Deodhar
Anjul Sachan, a graduate from IIT Bombay, in his new role, will be leading the AdTech Architects team at ZEE5.
He will be responsible for the R&D as well as technical execution of all AdTech projects including adserver, selfserve and optimization engine among others.
He brings with him rich experience in building and managing ad recommendations, content feed personalization and a self-service portal for advertisers and publishers.
ALSO READ: CETAPHIL LAUNCHES BABY MILD BAR, PARTNERS WITH ZEE5 FOR A DIGITAL CAMPAIGN
In his previous avatar, Anjul has led AdTech growth strategies and product roadmap for Times Internet’s Adtech division.
Manit Kathuria brings over 14 years of design experience with him. In his current role with ZEE5, he will lead the CX experience from a product perspective.
His key focus involves solving consumer problems across platforms effectively and quickly and building a seamless experience for both AVOD and SVOD users.
He will lead the Product Design team to achieve these goals at ZEE5.
An alumnus of the University of Washington in Seattle, he has also been instrumental in building companies such as Rooja.com, Exclusively.com and Prophesee during his early days in the fashion and SAAS space.
He has formerly worked as the Head of Design and UX for companies like Snapdeal, Fabhotels among others. Before joining ZEE5, he was a part of Magicbricks as Head of User Experience.
Prateek Pant, with an experience of over 18 years in technical leadership experience in video technologies has led the design and development of several multimedia CE products and OTT platforms.
In his new role at ZEE5, he will be handling end to end video engineering from transcoding, encoding, CDN and all player playability across platforms and will also be focussed on video pipelines for meta generation.
Prior to joining ZEE5, he has worked with leading firms like Astro, Technicolor, Cisco, Maxim Integrated, Samsung Electronics and DRDO.
Lastly, Mandar Deodhar joins as Director of Technology. He will be responsible for end to end technology requirements for subscription, payments and all third-party integrations.
Mandar is an IIT Bombay alumni and has worked in different companies like Indiagames, Disney, Citrus Payments, Hotstar & Here Maps.
These key hiring’s will augment ZEE5’s vision to strengthen its Product and Tech team and build a robust Adtech architecture that is critical to platforms ability to deliver continuous innovation.
ALSO READ: OTHER NEWS ON UNKRATE
