Arrow, the American menswear brand from Arvind Fashions Limited, today announced fashion icon and super star Hrithik Roshan as brand ambassador.
The brand also kicked off its campaign ‘On Top of the World’ featuring the actor.
This announcement comes ahead of the brand’s big-city expansion plans and launch of 25 new ‘New York’ styled fashion stores.
Talking about the association, Arrow Brand Ambassador, Hrithik Roshan, said, “I consider style to be an extension of one’s personality. Suiting up with Arrow adds a touch of the brand ethos to my appearance. Its seasoned adaptability to fashion trends since 1851 and decades of consumer trust, have me proud to endorse the brand.”
The brand is opening another 20 new stores in the coming festive season.
Speaking on the expansion plans, Shailesh Chaturvedi, MD and CEO, PVH brands at Arvind (Tommy Hilfiger, Calvin Klein & Arrow), said, “With our emphasis on glamorizing Arrow brand further with this powerful campaign, we are seeing a large growth opportunity in big metro cities.”
He further added, “Hrithik has a vital social media reach of nearly 8 Crore cool people that will spur demand and excite our consumers to visit our remodeled stores, which reflect the glamorous New York spirit with a distinct art deco look.”
The new campaign is conceptualized by WYP Creatives and shot by ace director and photographer, Tejal Patni.
The campaign draws inspiration from an iconic 1930’s photograph at Rockefeller Plaza, New York. This iconic image of New York epitomizes its position as being on top of the world.
Arrow continues to evolve and excel to meet the evolving needs of a man with its three distinct collections, These three collections include an ‘Interesting formals’ range that suits corporates, a stylish yet relaxed workwear line ‘Arrow Sport’ and cool young fashion in ‘Arrow New York’ line.