Swatch has always had its finger on the pulse – since the brand’s founding in 1983. The Swiss watchmaker is now introducing its latest innovation: a collection of timepieces cased in materials sourced from nature.
This is the first time that a watchmaker has succeeded in replacing all conventional by bio-sourced materials in a series production environment.
Premiering in a collection that brings the iconic design of the first Swatch models to the present day, the brand is off to its next chapter: BIORELOADED!
The “1983” collection continues this tradition of innovation with two newly introduced bio-sourced materials extracted from the seeds of the castor plant.
All components naturally meet the high Swiss Made quality requirements that Swatch places on its products.
Literally sealing the deal, the new packaging sets a new standard as well. Made of paper foam, the material consists of an innovative mix based on potato and tapioca starch.
As a result, the packaging produced with the injection molding process is fully biodegradable and can be recycled with paper waste or even composted right at home.
The “1983” collection takes its cues from the early days of the illustrious Swatch spirit.
Six models offer reinterpretations of the first Swatch watches and feature bespoke typography created for the signage of the new Swatch Headquarters, leaving no doubt that the Swatch revolution has never stopped moving forwards.
Available on: Myntra