“Heritage is whatever you define yourself to be and what makes you.” These words from Chef and Author Kristen Kish perfectly encapsulates ASICS’ forthcoming campaign, ‘Her Heritage’.
The first female-focused release from ASICS SportStyle focuses on five new silhouettes seen through the lens of four burgeoning, entrepreneurial women, Kristen Kish and Designer, Photographer and Writer, Ava Nirui and their mothers, Judy Kish and Meredith Nirui.
The ‘Her Heritage’ campaign celebrates the relationship between Mother and Daughter and the impact that they have had on each other’s growth.
The campaign is brought to life by two of the industry’s most in-demand image-makers, Sirui Ma and Carmen Chan.
The models within this collection, deliberately sport dual-tones, powerful hues of White and Gold, representing the strength and beauty of a winner, overlaid with transparent and breathable mesh.
The motorsport-inspired GEL-1090 model returns for Autumn/Winter, alongside the GEL-NANDI shoe, another silhouette brought from the early 2000s and re-envisioned for a new audience.
The GEL-QUANTUM 360 6 shoe is a streamlined model with a 360-shear deformation midsole and rugged GEL tooling.
The GEL-TARTHER 180 is a unique new model that has been created by merging the upper of the original TARTHER 98 model with GEL-QUANTUM 180 tooling which makes for a multi-faceted, memorable silhouette.
The final sneaker within the capsule is the JAPAN S PF, a classic court silhouette with a thick platform for solid sole support.
Price Range: 13,999, 7,999 & 5,999 respectively
Availability: ASICS stores in India and www.asics.com
