Medimix, which had recently partnered with the Kolkata Knight Riders as their official SkinFit and Hygiene Partner for IPL 2020, has now launched an anthem “Washbo Lorbo Jeetbore” for the team.
The anthem is a highly inspirational music video to spread the message of washing hands and encouraging everyone to keep their hygiene intact.
The delivery of the message is fun and engaging to reach out to people in a manner that they would do it.
Ashish Ohlyan, Head of Marketing, Cholayil Private Limited said, “The objective behind making this anthem (Washbo Lorbo Jeetbore) was to spread the awareness of washing hands, keeping them germ-free powered by our range of Ayurvedic range of hand wash with natural ingredients and keep it highly engaging and relevant at the same time.”
The anthem features the KKR players also to support the cause and encouraging people to keep their hands germ-free through the use of natural ingredients.
