Hudson Canola Oil has come up with a new campaign, #ItsTimeForHealth #ItsTimeForHudson, addressing the importance of a healthy life and maintaining an active lifestyle. Conceptualized and executed by Grapes Digital, the campaign aims to bring a positive change in the habit this year.
The brand leveraged the campaign through digital platforms and collaborated with nine major celebrity influencers like Sanaya Irani, Kishwer Merchant, Nidhi Singh, Prakriti Kakkar, Nidhi Mohan Kamal, and others, who belong to different genres and walks of life. The video created by the influencers answering the FAQs explored the various aspects of a healthy lifestyle along with using healthy Hudson Canola oil.
The influencers interacted with their audience by posting videos to spread the message about adopting a healthy lifestyle and encouraged everyone for a healthier resolution in 2021. The brand with the help of influencers encouraged consumers to look at fitness and heart health in a new manner.
The campaign went live in the last week of December and continued till January on social media platforms like Facebook and Instagram and has received tremendous response from the audience.