Sunday, June 16, 2024

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India gets its first-ever ready-to-drink Gin & Tonic Beverage

Salud, a lifestyle beverage brand is all set to change the way people celebrate life, with the launch of the first ever ready-to-drink Gin & Tonic range in India with three flavors – Original, Cucumber, and Lavender. 

Salud positions itself as a lifestyle brand, whose priority is to bring premium quality, at affordable pricing, for all age groups and lifestyles.

Speaking on the occasion, Ajay Shetty, Founder-Director of Salud Beverages said, “We are a brand with the desires to create a distinct identity with our products. We want to innovatively impact the alcoholic and non-alcoholic beverage landscape alongside being unique. The care, passion and attention to detail with which we have created Salud, we are confident to soon transform into a global Indian lifestyle brand”.

Salud makes an entrance with G&T 2.0, a mixture of sophistication and freshness. With a strategic, yet subtle breaking of gender assignment to RTDs, Salud is targeting a much wider bracket of the alcohol drinking demographic. 

Rana Daggubati, a serial entrepreneur-actor & advisor and investor at Salud, shared his excitement and said, “I have worked with startups through the many years, across various domains. This enables me to understand the process of nurturing and growing a business from scratch. When Salud approached me with their vision, long term plan, brand ethos, & product portfolio, it was an easy decision to make.”

Three Flavours

Original: Salud retains the original classic way that Gin is consumed with resplendent English Juniper and the effervescence of Indian Tonic. The fresh flavor can transport you and gives you the most versatile drinking experience.

Cucumber: Retaining the original formula, Salud has skillfully crafted the beverage with succulent English cucumber, and Indian tonic to offer you an invigorating experience. 

Lavender: Aromatherapy in a bottle, this fine beverage with subtle French Lavender, together with the Indian Tonic, and English Juniper, results in an equally distinctive and sublime flavour. 

With a vision to be boundless and global, Salud brings alcoholic beverages, and soon, non-alcoholic beverages, as well as craft spirits that encapsulate a healthy balance of fun, class, and ease. Through the executions of being an aspirational brand, Salud also brings to you merchandise and musical experiences under the titles of Salud Live and Salud Sessions. 

Salud promises us a new beginning, a fresh life, with a 2.0 update! And given the year we’ve had, maybe a little G&T is exactly what we need!  

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