Contemporary bathroom solutions brand, Parryware has recently launched the #LOOveFilter digital campaign to celebrate Valentine’s Day this year.
The #LOOveFilter is an interactive AR Filter designed for couples on Instagram to amp up 2021 Valentine’s Week celebrations. The campaign, conceptualized by Dentsu Impact and Alive Now, is aimed at engaging with consumers and roping them in for some couple centric, light-hearted fun revealing their bathroom secrets.
Taking a cue from the current trends and the ‘love’ already in the air, Parryware intends to shed light on couples’ compatibility when it comes to each other’s bathroom habits and create an exciting array of joyful, relatable banter between real-life couples.
The Parryware AR filter is a two-player set up with questions like ‘Who’s the bathroom hog?’, ‘Who is the designated toilet cleaner?’, ‘who is the messier one?’, wherein couples have to tilt their heads towards their partners. One can access the filter by tapping on the story section of Instagram on their phones and search for ‘LOOve Filter by Parryware_India’.
Commenting on the brand’s initiative, KE Ranganathan, Managing Director, Roca Parryware India said, “At Parryware, we are always innovating to bring ideas to life and with Valentines’s Day around the corner, we felt it was a perfect way to bring toilet talk in such a fun and romantic way. The #LOOveFilter campaign celebrates love in a unique way, breaking away from the monotony of asking romantic questions and weaving in bathroom talk, and cherish how love can be imperfectly perfect. We look forward to an overwhelming response to this campaign and believe such digital initiatives will further bring us closer to millennials and the younger consumer base. As Parryware always stands for Fashion.”
The brand further urges consumers to take the quiz and share their LOOve chemistry on social media and bag a chance to gift your valentine Amazon vouchers with daily winner announcements from the 12th to 16th of this month.