Global sports brand Puma has signed a strategic long-term partnership with Royal Challengers Bangalore (RCB). Under the terms of the deal, Puma will be the official kit partner of the team from the upcoming IPL 2021 season.
With common sensibilities built on a strong sports proposition, this partnership marks the coming together of two of the biggest names in the world of cricket in India. Puma’s on-going association with RCB Team Captain, Virat Kohli and the success of Puma one8 makes this partnership a natural progression for the brand.
Abhishek Ganguly, Managing Director, Puma India and Southeast Asia said, “Over the last few months, sports has had a positive influence by bringing about a sense of cheer among our consumers. With more people playing and following their favourite game, the culture of sport will definitely strengthen and evolve further. We are committed to fuelling this passion by continuing to invest in the right products, partners and players in the sporting ecosystem.”
RCB Team Captain and PUMA athlete, Virat Kohli said, “Over the years, I’ve had a great experience working with the brand and I’m excited to see Puma extend its partnership with the team that I play for.”
Puma will have exclusive retailing rights to RCB’s take down and replica jerseys, adding pan-India merchandise reach for the franchise across retail and e-commerce channels. Underlining both brands commitment to elevate the partnership beyond a traditional sports sponsorship model, the collection will also includes a fanwear range of polo tees, shorts, pants, flipflops and caps.
RCB merchandise will be available at all PUMA stores, on puma.com RCB website, mobile app and the RCB Bar & Café from the first week of April.