Friday, September 18, 2020

Worried about your skin? Hear it from Dr. Mikki as she busts skincare myths and reveals the secrets of a healthy skin

Skincare in India probably has been one of the most misunderstood terms. Men or women go on to purchase the most expensive...

Latest Posts

Diamond Producers Association rebrands as Natural Diamond Council with a digital campaign starring Ana de Armas

The world’s leading diamond producers, Diamond Producers Association relaunched as Natural Diamond Council (NDC) to promote the desirability of natural diamonds and...

Acer refreshes its Predator laptop series in India, launches two new models

Acer has announced the launch of the latest generation of its Predator laptop in India. The two new refreshed gaming laptops include...

GoPro introduces its new camera, HERO9 Black

Max Lens Mod accessory brings Max HyperSmooth and Ultra Wide-Angle Max SuperView to HERO9 Black GoPro introduced its...

It’s time to refresh your intimate wear collection. Zivame’s Grand Lingerie Festival is here.

The Grand Lingerie Festival by Zivame concludes on 21st September If 2020 were a movie, it would surely be...

This Ahmedabad-based social enterprise is promoting gender equality and self-reliance with Biodegradable Rakhi

To promote gender equality among the youth in this festival of Rakshabandhan and to make the women artisans Atmanirbhar, Moral Fibre, an Ahmedabad based social enterprise, has come out with inimitable handcrafted biodegradable and sustainable Rakhis.

These Rakhis have Tulsi seed paper inside, so instead of disposing of them, you can plant it and they will grow into auspicious and healing Tulsi plants. These Rakhis have been made by the self-help group of women artisans who are trying to make a steady livelihood.

Highlighting the importance of this unique range of Rakhis, Shailini Amin, Founder of Moral Fibre, said, “We want to promote gender equality on this occasion. We have been taught to differentiate between males and females siblings right from childhood by our own families. Brother – male child protects and provides and female child needs to be protected and provided for.”

Amin appeals to make protection, love and care universal and gender-free. She further adds, “We also want to generate a cultural sentiment among the youth, towards Indian festivals and using hand made products. We believe that ‘values’ we stand for matters the most. Our life and lifestyle choices should follow them as much as we can.”

Post-Covid, things have become difficult for many families around us and livelihood has been a matter of concern. “With a motive to empower the self-help group of women artisans from the city and contribute towards the environment, we came up with the idea of biodegradable rakhis. This initiative also aligns with the call given by our honorable PM Narendra Modi to be vocal for local and making ourselves Atmanirabhar.” Amin added further.

Moral Fibre is known for promoting ethical and sustainable clothing and lifestyle. This is yet another ‘Values’ based Initiative toward social reform.

Latest Posts

Diamond Producers Association rebrands as Natural Diamond Council with a digital campaign starring Ana de Armas

The world’s leading diamond producers, Diamond Producers Association relaunched as Natural Diamond Council (NDC) to promote the desirability of natural diamonds and...

Acer refreshes its Predator laptop series in India, launches two new models

Acer has announced the launch of the latest generation of its Predator laptop in India. The two new refreshed gaming laptops include...

GoPro introduces its new camera, HERO9 Black

Max Lens Mod accessory brings Max HyperSmooth and Ultra Wide-Angle Max SuperView to HERO9 Black GoPro introduced its...

It’s time to refresh your intimate wear collection. Zivame’s Grand Lingerie Festival is here.

The Grand Lingerie Festival by Zivame concludes on 21st September If 2020 were a movie, it would surely be...

Don't Miss

This monsoon, it’s raining food from the cloud in Bengaluru

The city has lately witnessed a flurry of cloud kitchens from the biggest names in the F&B space Every...

Teri Maki Sushi! This new takeaway place in Mangalore is creating a ‘sushi culture’ in the city

From Crab Maki to Chicken Ghee Roast Sushi, there are more than 20 original varieties on the menu Covid-19...

With many ‘Firsts’ and ‘Green Initiatives’, ITC Gardenia is setting an unprecedented benchmark for the hospitality industry

ITC Gardenia was conferred with the highest rating for green buildings in the world - the LEED India Platinum Rating. This recognition...

Cetaphil launches Baby Mild Bar, partners with Zee5 for a digital campaign

In a first-of-its-kind collaboration, Galderma India, company that produces Cetaphil has collaborated with Zee5 to launch a digital video campaign for its...

Panasonic India launches 21 fully automatic top-load Washing Machines

Select models to have built-in Heater, Stain Master+ for bacteria elimination and water-reuse function   Panasonic India today launched 21...

Stay in touch

To be updated with all the latest news, offers and special announcements.