Select models to have built-in Heater, Stain Master+ for bacteria elimination and water-reuse function
Panasonic India today launched 21 models of its fully automatic, top-load Washing Machines. Available in a newer and durable design, these models feature 5-star ratings to ensure better energy efficiency.
With its built-in heater technology and Stain Master+ for bacteria elimination and removing stubborn stains, these new models ensure a more sanitised washing performance.
The new range of top load washing machines starts at INR 17,100 and will be available at all Panasonic brand shops, large format retail outlets across the country and online platform Amazon.in.
Featuring both front and back panels, the latest models sport an elegant and durable design featuring soft closures and exciting colours available across 6.5 kg to 8 kg capacities.
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Speaking about the launch, Harshal Soman, Head – Home Appliance Business, Panasonic India said, “Today, consumers are seeking value-based home appliances that help them multitask and at the same time contribute to their overall hygiene and safety.”
He further added, “At Panasonic, we believe in adding value to the lives of our users and thus, have introduced the entire range at the onset of the festive season. We are looking at a double-digit market share by the end of FY21.”
Panasonic India has launched a holistic digital marketing campaign #KappdoKiImmunity to promote the new range of washing machines that are designed to offer a complete value proposition to the user ensuring proper hygiene, water and energy savings.
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