Thursday, October 1, 2020

24 students from Aakash Institute score 99+ percentile in JEE Mains 2020

The JEE Mains 2020 entrance exam is applicable for admission to NITs, IIITs and CFTIs 24 meritorious students from...

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Tata Starbucks introduces a new coffee blend this Diwali to Celebrate India’s Coffee Heritage

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US-based Equator Advanced appliances enter Indian Washing Machine Segment

Aims to target 10% of the Indian washing machine market share by 2025

One of USA’s leading Home Appliance companies, Equator Advanced Appliances recently announced its entry into the Indian Washing Machine segment with the launch of ‘Super Combo EZ 5000 CV’.

The company aims to disrupt the Indian Home Appliance sector with a first-of-its-kind dual vent technology and a 100% Dry Feature.

Commenting on the launch, Atul Vir, CEO and Founder, Equator Advanced Appliances says, “An average Indian housewife is opting to spend her money on transitioning from semi to fully automatic or buying a larger-capacity machine. As a product developer, we have tried to understand what the customers’ needs are for today and have successfully addressed every possible choice of our TGs.”

Atul Vir, CEO and Founder, Equator Advanced Appliances

Further speaking on the future plans, he says, “With an investment of $5-7 million, we are targeting a 10% market share in the next 5 years. To strengthen our presence in Tier 1 and Tier 2 cities across India, we are planning to adopt an Omnichannel route for a robust supply chain network.”

We have a pipeline of new products to launch in the coming months and will continue to broaden our portfolio across the appliance category in the country. Other than India, we will soon be expanding our operations to UAE, Singapore, Australia and Japan,” he added.

Customizing the US Technology for the Indian market, the company has introduced 12 unique India Specific Wash Cycles including a Saree cycle. Starting at the price range of 60,000, the washing machines come in 8kgs and 9 kgs weight load capacity.

The product will be available for sale online on the brand’s website and through e-commerce players like Amazon, Flipkart, PaytmMall, etc.

Latest Posts

Tata Starbucks introduces a new coffee blend this Diwali to Celebrate India’s Coffee Heritage

Starbucks Diwali Blend is the second Starbucks whole bean coffee to be entirely sourced, roasted and packaged in India

Whomp rides on cricketing fever in India, plans to launch 6 new online games by Q1 of 2021

Aims to acquire 3,00,000 users by end of IPL 2020 While gaming has always been on the mind of...

Casio India drops two breathtaking limited edition G-Shock timepieces

Casio India today announced brand new timepieces to woo the watch lovers and ardent time collectors. On one...

CWD Innovations introduces SmartTemp+, India’s first wireless 24×7 temperature monitoring system

The COVID-19 pandemic has stressed India’s medical and commercial infrastructure, forcing the healthcare and business fraternities to develop new, efficient ways of...

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