Based on consumer insights and preferences, Usha International has added four new sewing machines – Skyline S-9, Memory Craft 9850, 6700 P and Memory Craft 550E for embroidery, sewing and quilting to its already popular Usha Janome Memory Craft range.
These machines cater to the needs of growing numbers of hobbyists as well as smaller commercial establishments across the country. Offering a wide range of technologically superior features to up the ante for serious sewists who want both precision control and perfection, these machines are extremely user friendly and enable them to take their creativity to the next level.
Speaking on the launch, Parveen Sahni, Senior Vice-President Sewing Machines Business, said, “Sewing as a hobby is an evolving market in India, led by the South and West regions. The offerings underscore our commitment to bring to the market innovative products that deliver superior creativity and enhanced experience as desired by customers.”
Sahni further added, “We have heard what our customers want and promise that there are many more exciting products that will hit the markets in the near future and will cater to what each of you want across categories – home sewing, domestic, industrial, and industrial garment sewing machines.”
While both the sewing-cum-embroidery machines, Usha Memory Craft Skyline S-9 and Memory Craft 9850 have a USB port for inserting customized designs, the Skyline S-9 is also Wi-Fi-enabled, which allows exporting embroidery designs from any Windows PC or an iPad straight to the machine.
Additionally, they come with the artistic digitizer, a user-friendly embroidery designing software that simplifies digitization of images and enables specialized embroidery like Stipple fill, Net fill, Array fill, and Monogramming. Besides, these machines also allow free-motion embroidery for all textile arts, quilting, dressmaking, home furnishings, and more.
Other features include an LED touch screen for design selection, large embroidery area, onboard editing and a stitch speed of 1000 stitches per minute (SPM) and embroidery speeds of 800 SPM.
Usha 6700P is a high precision machine that is equipped with specialized quilting features including needle setting from left to right in up to 91 different positions, dials for stitch length and stitch width with a maximum stitch width of 9 mm, a 7 piece feed-dog system for better feeding of the layered fabric leading to better stitch formation, knee lift for lifting the pressor foot and accu-feed flex system for precision in multi-layer stitching for quilting. The machine can stitch at a speed of 1200 SPM and has 200 in-built stitch patterns allowing for a multitude of effects and textures.
The Usha Memory Craft 550E is an exclusive embroidery machine offering a larger embroidery area comprising 200mm X 360mm and an extra-wide table to handle large projects catering to boutique owners.
The Usha Memory Craft Skyline S-9 sewing machine is priced at INR 2,40,000, the MC 9850 at INR 2,05,000, the 6700P at INR 1,35,000, and the MC 550E at INR 1,65,000.
The newly launched sewing machines come with free sewing kit and are available in select stores in AP, Karnataka, Tamil Nadu, as well as the Hab stores in Mumbai and Ernakulam.