Medimix is all set to be the Official SkinFit and Hygiene Partner of Kolkata Knight Riders at the most-awaited and anticipated sporting event of the year, Indian Premier League (IPL) 2020.
The 13th season of IPL is scheduled to start on the 19th of September in the UAE due to the severity of the Covid-19 pandemic in India.
Medimix will be taking up the hygiene and health of the cricketers and fans as a matter of primary concern.
The brand will be supporting the Kolkata Knight Riders team by providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.
Medimix had recently launched their new range of ayurvedic hand sanitizers and hand washes.
Ashish Ohlyan, Head of Marketing, Cholayil said, “This is the first time that Medimix is associating with the Indian Premier League and we believe that our partnership with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us an opportunity to reach out to the masses and spread awareness on the benefits of Ayurveda and its use in the day to day life.”
ALSO READ: MEDIMIX LAUNCHES A NEW SOCIAL MEDIA CAMPAIGN TO HIGHLIGHT THE IMPORTANCE OF HEALTHY SKIN
KKR’s team trouser will feature the logo of Medimix in all the 14 matches this season.
Speaking of the partnership, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, “This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board.”
IPL is scheduled to start on September 19, 2020 in UAE and conclude on Nov 10, 2020. Kolkata Knight Riders will play their first match against Mumbai Indians on September 23 in Abu Dabi.